American influencer Olivia Jade has announced the launch of her new beauty brand, O.

Piccola, debuting with the Bronze & Glow Balm. Olivia Jade commented 'I started working with a manufacturer in California and we were doing a rendition of the palette I did with Sephora Collection... I always knew I wanted to create my own company, so I would give all the credit to Sephora for that. That was the moment, choosing all the colours, that I was like, I want to do this forever'.